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Peggy Barber

Prior to launching Library Communication Strategies, Inc. in 2000, Peggy Barber was Associate Executive Director for Communication for the American Library Association (ALA), where she managed and implemented marketing and communication programs, including external relations and membership development.  She established the ALA Public Information Office, Public Programs Office, and the ALA Graphics program, including the widely known “Celebrity Read” poster series.  She worked to implement the universal library logo that appears on streets and roads across the country.  She also launched the association’s development program and served as the first executive director of its foundation.  She is co-author with Linda D. Crowe of Getting Your Grant: A How-to-Do-It Manual for Librarians (Neal-Schuman Publishers). 

Barber received the Lippincott Award for distinguished service to the library profession in 1999, and was honored as Alumni of the Year in 2001 by the Rutgers University School of Library and Information Science.  A Phi Beta Kappa graduate of the University of California, Riverside, Barber holds a master’s degree in library science from Rutgers University.  She served as coordinator for the Orange County Cooperative Library System and as a reference librarian for the Bay Area Reference Center, San Francisco Public Library, before joining ALA.  She has chaired the National Coalition for Literacy and the Community Advisory Board of Chicago’s public radio station, WBEZ.  Her current work as a consultant is focused on marketing and communication support for libraries.

Peggy Barber's workshops at AKLA 2006 are supported by a grant the Neal-Schuman Foundation.

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